Rick Elieson, Managing Director of Digital/AA.com, American Airlines, revealed the secret to American Airlines' rebrand today at the Email Insider Summit and the airline's approach was from the inside
out. The company bought new planes, updated its menu, trained and hired new flight attendants, and given them new uniforms. In addition, the pilots now have iPads. The company has also revamped their
clubs and their airport check in areas. The company also revamped its online booking experience and added a matrix with a product line that explains the differences between flights and the options
that come with them.