Don't Make Consumers Pinch to Read Email on Mobile

"No pinching," said Matt Byrd, senior email marketing manager at WeddingWire, in his presentation at the Email Insider on designing email for mobile. Byrd's point is that mobile email should be designed for the phone itself and consumers shouldn't have to pinch just to read an email on their phone.

Byrd also pointed out that consumers check their email on their phones right when they wake up, something to consider when deciding when to send emails.

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