• by Mark Walsh , December 17, 2013

Marketing technology firm Sailthru on Tuesday announced receiving $20 million in a third-round funding led by Scale Venture Partners. That brings the New York-based company’s total raised to date to $48 million.

With the latest investment, Sailthru said it plans to expand its sales, engineering and marketing staff to accelerate growth in 2014. The company most recently extended its platform for personalizing content and marketing messages to mobile devices.

Its core technology allows clients such as The Huffington Post, Khan Academy and Acumen Brands to send behaviorally targeted email newsletters, as well as offer tailored Web site content, recommendations and e-commerce services based on users’ browsing habits and preferences.

Sailthru said it doubled revenue in the last year but didn’t provide actual dollar figures. Participating in Sailthru’s latest funding along with Scale were Benchmark, RRE, DFJ Gotham, AOL Ventures and Occam Partners.