NASCAR is promoting Dr. Michael Lynch to VP, green innovation. The elevation of his role from managing director to VP is meant to further NASCAR’s efforts to grow the sport’s green platform. As he has done over the past five years at NASCAR, Lynch will champion the adoption and implementation of sustainability practices across the sport, per the organization.
Lynch joined NASCAR in 2008, shortly after NASCAR Chairman and CEO Brian France announced the sport would work to reduce its environmental impact. After joining the company, Lynch launched the NASCAR Green sustainability program.
Said France, “In the process of creating programs and implementing changes to help make our sport more environmentally friendly, Mike has also helped generate commercial opportunities for the entire industry through partnerships with more than two dozen organizations interested in using NASCAR as a platform to uniquely validate their technologies.”
NASCAR says 75% of its fan base believes "The sport cares for the environment" and are "aware of NASCAR Green," says the organization, citing Custom Environment-Related Tracker commissioned by NASCAR and conducted by Toluna in July 2013.
"NASCAR is a widely embraced and trusted form of community engagement to tens of millions of Americans,” said Allen
Hershkowitz, senior scientist, Natural Resources Defense Council. “NASCAR Green, through Dr. Lynch's leadership, offers the encouraging prospect that millions of sports fans and
businesses will be positively influenced about responsible environmental action for years to come."
One of Lynch’s key accomplishments was helping NASCAR develop and launch the world’s most visible biofuels program through the introduction of a 15 percent ethanol blended fuel, made from American-grown corn. In February 2011, Sunoco Green E15 made its competition debut and subsequently reduced greenhouse gas emissions by 20 percent while increasing race car horsepower. NASCAR has since put more than five million tough competition miles on the racing fuel.