Over 93% of those surveyed said they prefer to fly with a particular airline or alliance, while only 72% said they prefer to stay at a particular brand of hotel.
When it comes to loyalty, almost three quarters of those surveyed said they prefer to stay at their favorite brand of hotel. In addition, 55% will stay at their favorite brand even if the property isn’t conveniently located, while the rest will select a different hotel option. Out of the 84% of travelers who said they work from the hotel when traveling, 86% say that they often do so in their hotel room. Lounges increased in popularity as almost 6% said they prefer to work there, while the number of travelers who say they like to work in a hotel’s lobby dropped from 7% to less than 1%.
Regarding dining, two-thirds of respondents prefer to eat at a restaurant outside the hotel. The number of travelers who prefer dining at the hotel was virtually unchanged, with 10% eating in hotel restaurants and 7% using room service, something that may change as several hotels in the U.S. have announced plans to discontinue in-room dining
93% of frequent business travelers prefer to fly with a particular airline or alliance. The preferences are so strong that 75% of those surveyed said that they would choose to fly with their preferred airline or alliance even if the flights were not as convenient as those on a different airline.
However, regarding the in-flight experience of those who have a preferred airline, 25% said that their experience was consistent within that airline or alliance regardless of the flight. A clear majority found that their experience on different flights within the same airline or alliance ranged from having some differences to varying greatly.
98.7% of survey respondents said they were members of a frequent flyer program. Of these, 75% were members of two to five frequent flyer programs, and almost 14% were members of six or more.
Almost eight in ten respondents, indicated that complimentary Wi-Fi is important to them and influences their decision of which hotel to stay at, while eight out of ten flyers say that availability of Wi-Fi on a flight is not something that influences a ticket purchase.
The number of users who say they regularly use in-flight Wi-Fi declined to 38% this year from 60% last year, even though the number of planes that offer Wi-Fi increased dramatically. The price of in-flight Wi-Fi has somewhat increased in the past year but it is not clear that this was the cause.
One of the greatest challenges travelers face is staying fit and making healthy eating decisions while on the road, says the report. Similar to last year, about 45% of those surveyed said that they typically use a hotel’s gym or fitness facilities and 20% once again said that the quality and size of the facilities influence their choice when booking a hotel. In addition, 85% stated that they eat breakfast (the most important meal of the day) while traveling.
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