Around the Net
Q&A With Sociomantic's Founders
- VentureVillage, Friday, January 3, 2014 12:37 PM
VentureVillage on Friday posted a Q&A with with two of Sociomantic’s founders -- Thomas Nicolai and Thomas Brandhoff. The ad retargeting firm is based in Berlin, and VentureVillage calls it “Berlin’s hidden champion.”
In the interview, Nicolai says the company compares real-time bidding (RTB) to high-frequency trading.
“Today, everything there happens in real time, too. And we act as the broker, so to say, acting on a variety of different exchanges and ad market places on behalf of our clients,” he said.
