• Marketing Magazine, Monday, January 6, 2014 9:35 AM

Marketing Magazine today posted an article written by Millennial Media’s interim MD, EMEA Zac Pinkham, and Stephen Jenkins, its marketing director, EMEA.

In it, Pinkham and Jenkins explore mobile marketing in the year 2014, and highlight programmatic as one of the four “next” phases of the space.

“Programmatic buying – one of the buzzwords of the past year – looks set to increase by more than a third (38%) in 2014 to $4.66bn according to eMarketer, which raised its estimate for the second time in three months at the end of 2013,” the article says.

“But the way things are progressing, this could still turn out to be a fairly conservative prediction,” it adds. Read the full post here.

Read the whole story at Marketing Magazine »