Pfizer sent out requests for information and capabilities to 23 agencies for its
Zyrtec, Zoloft and
Bextra prescription drug brands. The competing agencies are divided into two
groups - eight roster agencies, including those that handle Pfizer's pharmaceuticals, corporate and consumer divisions, and 15 non-roster shops. Pfizer's roster shops include
Cline Davis & Mann,
Merkley Newman Harty, TBWA\Chiat\Day, and
Lyons Lavey Nickel & Swift; The Zyrtec, Zoloft and Bextra accounts became available after Pfizer parted with
Interpublic's Deutsch.
