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Review Creative Before Hitting The Exchanges
- MarketingProfs, Thursday, January 9, 2014 4:11 PM
MarketingProfs has posted a “quick how-to guide” for search retargeting, advising marketers to choose their DSP carefully, determine keywords and review creative before
heading to the real-time bidding (RTB) exchanges.
Read the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.