Around the Net
RTB And The 2016 Election
- Business Insider, Tuesday, January 14, 2014 11:20 AM
Business Insider has posted a Q&A with Jeff Green, CEO of The Trade Desk, exploring how real-time bidding (RTB) will influence the 2016 election “and change Don Draper’s job” in the process.
Green said, “We already represent multiple political agencies on both sides of the aisle. In the same way that Obama spent 10 times more than Romney on social media, in the same way that the Obama campaign outspent the Romney campaign -- I think it's pretty safe to say that had a substantial impact on the election. I fully expect that programmatic will have as much if not a bigger role in deciding the 2016 election.”
