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Ryanair Gets First CMO

Ryanair has appointed former Moneysupermarket marketing chief Kenny Jacobs as its first chief marketing officer as it goes on a charm offensive to win over disgruntled customers that have switched to rivals and increase annual passenger numbers from 80 million to 110 million over the next five years. Ryanair's TV campaign details the service enhancements it has made to woo disgruntled customers that have switched to rivals. Jacobs will join Ryanair on 31 January and will be responsible for group sales, marketing and communications.

Read the whole story at Marketing Week »

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