AstraZeneca announced it will consolidate the majority of its creative services assignments within the resources of two major holding/parent companies,
Publicis Groupe and
WPP.
WPP and Publicis, both of which have maintained long-term working relationships with AstraZeneca, were among nine full-service agencies across seven major networks and two independent agencies that
had been servicing the legacy companies. Outside of these two networks,
Grey and
Interpublic will continue with their current assignments, including new product launches.