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'Small Data' Is Still A Hurdle For Brands Wanting 'Big Data'

The Huffington Post recently posted an article titled “What’s Bigger Than Big Data?”

[Y]ou have brands worrying about big data, when they're still pretty sucky at small data,” it reads. “That doesn't diminish big data's ever-growing importance or its pending dominance, but it does take a lot of the steam out of the shiny bright object syndrome engines that we're all faced with these days.”

Read the post here.

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