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'Small Data' Is Still A Hurdle For Brands Wanting 'Big Data'
- Huffington Post, Wednesday, January 22, 2014 1:19 PM
The Huffington Post recently posted an article titled “What’s Bigger Than Big Data?”
“[Y]ou have brands worrying about
big data, when they're still pretty sucky at small data,” it reads. “That doesn't diminish big data's ever-growing importance or its pending dominance, but it does take a lot of the steam
out of the shiny bright object syndrome engines that we're all faced with these days.”
Read the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.