Chobani's Super Bowl Ad Stars Bear Ransacking Store, With Dylan Song Playing In Background
- by Amy Corr @MediaPostOTL, January 29, 2014
There's nothing exciting
about Chobani's first-ever Super Bowl ad, running in the third quarter -- unless you love the music of Bob Dylan or the voice of Mandy Patinkin. A
small mountain town is turned upside down when a bear charges the local grocery store, knocking over shelves and sending shoppers running for cover. The bear goes from animal to gentle giant once he
finds the food he's looking for: honey-flavored Chobani yogurt. He even rings the bell for customer service. Once he's gone, the store owner surveys the damage and finds everything destroyed but the
Chobani yogurt section. The bear daintily picked his yogurt and left the rest in place. "It's hard these days to find food made with only real, natural ingredients," begins voiceover Patinkin. "But at
Chobani, it's the only way we know how. A cup of yogurt won't change the world, but how we make it might." Cue the bumbling cop who finally makes it to the scene of the crime. Watch "Ransacked" here, created by Droga5. Don't forget, the Greek yogurt is competing with rival Oikos during the big game, who
reunited the men from "Full House" in its ad. advertisement
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