has unveiled a new digital shopping service, including an app and e-commerce site, which allows readers to buy products from the pages of the magazine. The new platform, called Shop
Glamour, will feature merchandise from each issue, as well as additional products picked by Glamour
editors. Categories include clothing, accessories, beauty, technology and gifts.
To use the app, all readers have to do is hold the phone over the magazine pages featuring the Shop Glamour icon. Customers can pay for multiple items through one virtual shopping cart.
Products will be delivered in a single Glamour-branded box, with a single return policy and centralized customer service point of contact.
The digital shopping service, set to debut
with the March issue of Glamour,
now on newsstands, was developed in partnership with AHAlife, which maintains an online marketplace for rare and high-end goods, but also offers drugstore
staples. Beauty brands featured on the site include L'Oréal Paris, Shiseido, and Guerlain, while the fashion offerings include See by Chloé, J Brand, and Rebecca Taylor.
Users can also access additional features like editorial content and exclusive behind-the-scenes celebrity videos. To promote the service, Glamour
is offering a chance to win a $5,000
shopping spree on Shop Glamour.
Editor in chief Cindi Leive stated: “Women come to Glamour
for fashion and beauty they'll actually want to buy -- and now, with Shop
Glamour, they can. We've always been their personal shoppers, and now, thanks to the universal shopping cart feature, they can buy what they love without clicking to dozens of different Web
sites.” People Wins Brand Strength, per Advertiser Perceptions People
received the highest rating among
media brands in the “Brand Strength” category, beating out over 100 competitors among national magazines and newspapers, according to Advertiser Perceptions, which polls advertising
agencies and marketers twice a year to find out their attitudes toward media companies. People
previously took the top spot in 2010 and 2011, and in 2012 People Digital won the highest
ranking for “Advertiser Satisfaction” in the Digital Content category. Bean Named EW Editor
Matt Bean has been named editor
of Entertainment Weekly
, publisher Time Inc. Bean previously served as managing editor of the Sports Illustrated
Web site, SI.com. Before joining Time Inc. in August 2012, he worked
at Rodale, where he led development of many of the health and fitness publisher’s mobile apps. Bean has also hosted TV and online video programs, including Spike TV’s The Playbook and the
SI Now talk show. Rioux-Christian Joins National Journal
Liz Rioux-Christian has joined the National Journal Group as national account
director with responsibility for the company’s Northeastern region advertising sales division. She previously served as vice-president of content sales for McMurray/TMG. Before that, she worked
at media brands including CQ Roll Call, Newsweek
, and Meredith Corp.