Following two separate reviews, Critical Mass was named agency of record for Travel Alberta, the provincial tourism marketing agency of the Government of Alberta, and digital agency of record for
Calgary Stampede, an annual rodeo festival. Travel Alberta focuses on tourism destination marketing and management, highlighting the natural beauty throughout the Western Canadian province, which is
bordered by the Canadian Rockies. The first campaign from Critical Mass will launch in the U.S. market in March. For The Calgary Stampede, Critical Mass will oversee web, mobile, and campaign
development. New work will launch in the next few months. "As a global company with our heritage in Calgary, we¹re incredibly honored to be selected as the marketing partner to showcase our home
on the global stage," said Chris Gokiert, President of Critical Mass.