'47 Brand Hires The Fantastical For Branding Campaign

Sports apparel marketer '47 Brand said Tuesday that it has hired Boston-based media agency The Fantastical to help boost the brand's global visibility.

Under the deal, The Fantastical will launch a multi-platform campaign "that encompasses national print, online, and digital display advertising, retail and social media activations as well as extensive guerilla sampling efforts in various target markets," according to a statement.

Based in Boston, '47 Brand markets clothing and hats featuring the licensed logos of professional and collegiate sports teams. 

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