Sports apparel marketer '47 Brand said Tuesday that it has hired Boston-based media agency The Fantastical to help boost the brand's global visibility.
Under the deal, The Fantastical will
launch a multi-platform campaign "that encompasses national print, online, and digital display advertising, retail and social media activations as well as extensive guerilla sampling efforts in
various target markets," according to a statement.
Based in Boston, '47 Brand markets clothing and hats featuring the licensed logos of professional and collegiate sports teams.