• by Amy Corr  @MediaPostOTL, February 21, 2014

Turtle Wax named Chicago-based O'Keefe, Reinhard & Paul (OKRP) as its creative agency of record. BBDO previously handled the account. The brand's marketing strategy will focus on integrating digital and social channels with traditional marketing. "We are planning to kick off the year with a quick-to-market digital and social approach to engage consumers," said Tracey Schroeder, vice president of Marketing at Turtle Wax. The first campaign is scheduled to launch later this year. Turtle Wax pent $3 million in measured media from January to September of 2013, down from its 2012 media spend of $6.2 million, according to Kantar Media. Additional OKRP clients include Big Lots!, YUM Brands, Facebook, LinkedIn and American Mattress of Chicago, among others.