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Facebook Touts AARP And American Legacy Foundation Campaigns, Aims At TV

  • Reuters, Thursday, February 27, 2014 8:59 AM
In a blog, Facebook touted two ad campaigns in an attempt to persuade advertisers that its massive membership base and ability to home in on specific audiences makes it a more effective platform than broadcast TV.  It revealed details about campaigns from AARP and the anti-smoling American Legacy Foundation to show how it can target specific age groups.

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