Omnicom’s OMD Worldwide has been named the world’s most creative media agency network in 2013 by the Gunn Report For Media. The report tracks industry award competitions, such as the Cannes Media Lions and other contests, and then devises a point system for identifying the leading agencies, holding companies and advertisers in media creativity.
According to the report, OMD scored 367 points to finish first in the agency network category. The shop has placed first in the category each year since the Gunn Report For Media launched in 2004. Publicis Groupe’s Starcom was second with 326 points and WPP’s Mindshare was third with 319 points.
GroupM, the media management arm of WPP, repeated as Holding Company of the Year by the Gunn media report. Omnicom Media Group was ranked second, as it was last year, and Publicis Groupe was, like last year, ranked third.
The Advertiser of the Year Award went to McDonald's, while Coca-Cola was second. A year ago, Coke was first and McD’s was second. Samsung was third.
There were three Campaigns of the Year cited by the report for 2013, including Dr Dre “Virtual 2Pac at Coachella” (USA), Puerto Rico Correctional and Rehabilitation Department “Follow2Unfollow” (Puerto Rico) and DELA Funeral Insurance “Why Wait Until It's Too Late?” (The Netherlands).
The U.S. was named Country of the Year, followed by the UK and India.
Earlier this month, Gunn issued its 2013 report on creative agency and advertising winners.