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Native 'More Complex Than First Imagined'
- The Guardian, Wednesday, March 5, 2014 3:04 PM
The Guardian has posted an article exploring the topic of native advertising and whether or not it’s scalable through real-time bidding (RTB). The post says, “...the excitement among publishers is tangible, but the reality of making this work is more complex than first imagined.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.