• by Amy Corr  @MediaPostOTL, March 6, 2014

CP+B promoted Anders Davidsson to CEO of CP+B Scandinavia, which includes offices in Gothenburg, Stockholm and Copenhagen. Davidsson was previously responsible for CP+B's strategy and client service departments in the region. He replaces Gustav Martner who now serves as chief innovation officer and executive chairman of CP+B Scandinavia. Prior to joining CP+B in January of 2013, Davidsson was a director and board member at the brand agency Greenspace in London, where he led work for major clients like Carlsberg and Toyota. Prior to that, he oversaw the Volvo Cars account at SCP/GREY in Gothenburg. Martner has led CP+B's Gothenburg office and business throughout Scandinavia since the summer of 2012. He was previously one of the founders of digital agency Daddy, which was bought by CP+B in 2009. Martner is also co-founder and chairman of the online media analytics company Burt and chairman of the Swedish Association of Communication Agencies.