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Retailers, Subscription Networks Could Lead Cross-Device Targeting Efforts
- AdExchanger, Friday, March 7, 2014 11:32 AM
AdExchanger has posted an article taking a look at the “dark horses” in the "cross-device targeting race." The article lists Facebook, Apple, Google and Twitter as the usual suspects, but calls out retailers and subscriptions brands as “two groups flying under the radar.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.