• by May 3, 2004
The Chicago franchisee group of Subway Restaurants has hired MediaCom U.S. to handle its media buying and planning business. This win is MediaCom's first local assignment from Subway Restaurants; the agency has been the media agency of record for Subway Restaurants' national account since 2000. Zenith Optimedia previously handled the account. The assignment includes media planning and buying activities on a local level. Billings were not disclosed.
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