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Facebook Moves Back To Real Relationships

  • Covario, Friday, March 21, 2014 1:50 PM

Marketers and consumers can find the future of online and offline social integration with search in Facebook's WhatsApp acquisition, per Jessie Lambert. The WhatsApp acquisition, Lambert believes, gives Facebook the ability to integrate intimate personal data through interactions between real people. This data will continue to enhance the social graph Facebook is able to deliver. The post also provides insight into what Lambert calls the "data monopoly."

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