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Search Marketers Should Know More About Schema
- WordStream, Friday, March 21, 2014 1:49 PM
Schema and other structured markup formats have been around for several years, but Dan Shewan believes few sites include schema microdata, and even fewer marketers know what schema is or what it's for. Shewan tells us. He steps through the definition, the nuances available on the Web site, how it works with HTML code to improve SEO and search rankings, and how to use it with social sites like Facebook Open Graph and Twitter.
It a great way to exposure your product or service on search engines. I use schema on my site already.
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