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'Premium' Programmatic's Three Roadblocks
- ClickZ, Monday, March 31, 2014 1:15 PM
ClickZ has published an article listing three challenges “stand[ing] in the way of offering premium programmatic via real-time bidding (RTB).”
The first is something the industry has been trying to answer for awhile now -- what makes something premium? The answer has proven elusive.
The second challenge according to ClickZ revolves around bringing in brand dollars, and the third is “precision targeting at scale.”
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.