Initiative Canada tapped Adam Luck as president. Luck will have full operational oversight for the agency's client roster, including ING Direct, H&M, Dr. Oetker and Indie88. He will report to Harvey Carroll, CEO of IPG Mediabrands Canada. Luck previously served as vice president of digital strategy & planning for BIMM Direct & Digital where he helped the firm win the Sears and Applebee's Canada accounts. Prior to that, he served as group director, digital at GRIP Limited where he led the agency's Interactive Management Team and built out a social and analytics practice that managed social content for clients including Stella Artois Global, Yum Brands and Johnson & Johnson.