While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to MediaPost Agency Daily
None
by
August 16, 2004
After a six-week review, the newly formed Charlotte Regional Visitors Authority has selected Boone/Oakley as its first agency of record. Media will include print, outdoor, radio, Internet, direct mail
and guerrilla components. Budget is undisclosed.