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Britons In Leading Pack Of Consumers Who Don't Trust Advertisers

The British public is one of the most cynical when it comes to believing adverts. Just 15.4% of UK consumers trust what brands say compared to a global average of 25%. The figures are published in the annual Global RepTrak 100 Study by the Reputation Institute and place the UK in the bottom four with just France, Germany and Japan showing lower trust rates. While the report concluded this level of mistrust means brands have difficulty conveying messages, it published a table of those who are doing well. It was topped by Walt Disney and Google, with BMW and Rolex in third place and Sony in fifth.

Read the whole story at Marketing Week »

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