• by Amy Corr , April 10, 2014

International Beverage USA tapped The Halo Group as agency of record for its Speyburn Single Malt Scotch Whisky brand in the U.S. The agency’s first assignment is to promote the launch of Speyburn with a consumer campaign entitled, "It's a Start.” Geared toward an American audience, The Halo Group will be responsible for handling creative concepts around a Father's Day promotion targeting sons and daughters while positioning Speyburn as an ideal gift for dad. The campaign will include in-store, print and other promotional giveaways. “We are excited to be partnering with The Halo Group and are confident that the agency will help achieve our objectives of continuing to build equity in our Speyburn Single Malt Scotch Whisky brand in the U.S. while introducing the brand to new consumers during key purchasing and gifting periods,” said David Lind, Vice President Marketing at International Beverage.