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French Network Goes Native In UK With Content Amp Purchase

  • The Drum, Friday, April 11, 2014 8:44 AM
French native platform and network Adyoulike has made the first of a planned series of European acquisitions with the purchase of Content Amp. The British native distribution and content service has been rebranded as Adyoulike with the founders, Francis Turner and Dale Lovell, staying on to run the division in the UK. "In Content Amp we have identified an experienced team that is as excited about native advertising as we are," said Julien Verdier, CEO of Adyoulike. Combined French and British turnover for the current year is estimated to be circa $10m.

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