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Group M Beats Denstu Aegis To Land GBP600m Global Vodafone Account

  • Campaign, Friday, April 11, 2014 8:42 AM
Group M's MEC has beaten the Denstu Aegis Network to win Vodafone's GBP600m global media planning and buying account. It will be run through a Team Read Media unit, made up from resources across Group M's agencies. Omnicom's OMD was the incumbent but did not make it to the final showdown, despite having worked with Vodafone for nearly seventeen years.

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