Around the Net
Some Evolving Rules For Branded Videos
- Online Video Net, Thursday, April 17, 2014 7:58 AM
A branding campaign that gets results on TV might not do as well online. Instead, ads need to stand on their own as entertaining or informative content, says Joe Migliozzi of Mindshare, who gave his new rules for branded video at a Beet TV content marketing summit.
