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Twitter Offers App Install Ads, Uses MoPub To Go Beyond Tweets

Advertising Age on Thursday wrote that Twitter will use MoPub, the mobile ad exchange it purchased last year, to “allow Twitter advertisers to buy mobile app install ads through the exchange.”

Mobile app install are are ads featuring a download, install, etc. button to make it easy for users to get the app. 

Additionally, Twitter advertisers have access to “the thousands of apps within MoPub’s network

Read the whole story at Advertising Age »

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