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Predictive To Serve Content Without A Search

  • Covario, Friday, April 18, 2014 12 PM

Search engines provide results based on intent, but as more wearable devices hit the market they will start serving content based on predictive needs. Tom Lustina looks at ways marketers can build content for technology wearers who want answers, but do not ask questions. Lustina calls it "unprompted search," but it's really a form of predictive analytics, the next technology sector to hit the online advertising market. He provides a list of questions marketers must ask before building the content based on the technology.

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