Around the Net

JCDecaux Signs Up Hachette UK To @RailBookClub

  • Campaign, Wednesday, April 23, 2014 10:09 AM
JCDecaux has signed up the first publisher to its @RailBookClub, which provides book-related content on digital outdoor screens at railway stations for book readers. The deal with Hachette UK will give the club access to well-known authors, such as Martina Cole and Cressida Cowell, for live events and signed books that will be promoted to commuters through JCDecaux's extensive out-of-home digital screen network.

Read the whole story at Campaign »

Next story loading loading..