As CMO of DonorsChoose.org, Katie Bisbee knows something about standing out from the crowd. The nonprofit, which encourages people to fund classroom projects across the country, has recently
received a ton of good press, including the cover of Fast Company’s recent “Most Innovative Companies” issue. This second, Bisbee is sharing her stand-out secrets with attendees of MediaPost’s Email Insider
Summit in Key Largo. Keep customers in the loop; don’t overwhelm them; make recommendations based on the data you can gather; etc. Oh, and “Mind your manners,” Bisbee stressed. More
than just a marketing strategy, “It’s how we operate as an organization.”