BIZ DEV: UM Wins Build-A-Bear's Media Account
UM was named media agency of record for Build-A-Bear Workshop in North America and UK. The agency will handle media planning, buying, strategy, analytics and digital work. The account will be
lead out of UM's New York, Detroit and London offices. Build-A-Bear spent $12.1 million in measured media in 2013, up from $10.5 million spent in 2012, according to Kantar Media. Additional UM clients
include, Chrysler, Coca-Cola, Hershey's, Johnson & Johnson, Microsoft, Sony, L'Oreal Paris and Nationwide.