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Brand Bidding Impacts Search Campaigns Through Keyword Not Provided

BrandVerity has identified basic signals that evaluate whether or not passing query data from the engine to the advertiser would affect the results of its paid-search campaigns. The company identified there major indicators, but the post points to brand bidding as the most important. It describes the concept where an advertiser other than the brand places bids on a brand's trademarked terms -- for example, Nike bidding on the word "Puma."

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