- Campaign, Wednesday, May 7, 2014 8:06 AM
National Express has handed its GBP7m-a-year advertising account to independent agency Isobel, which replaces McCann Birmingham. The UK's largest coach operator first worked with Isobel last year on a
summer project called 'instant getaways' following a four-way pitch overseen by AAR. Paul Houlding, the managing partner at Isobel, revealed that the agency will be working on "changing people's
perceptions of the brand and creating a whole new generation of coach travellers."
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