• TechCrunch, Wednesday, May 7, 2014 12:19 PM

Buzzstarter, which launched Wednesday as part of Disrupt NY’s Startup Battlefield, has announced a programmatic content marketing platform for brands, per TechCrunch. The company was founded by Ken Zi Wang.

TechCrunch writes: “Buzzstarter works in a similar way to more traditional ad networks: It enables brands to build content marketing and social campaigns and distribute them out to a wide range of distribution sites. The platform then provides real-time, advanced analytics that can be used to optimize those campaigns.”

Read the whole story at TechCrunch »