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Two In Three Shoppers Want Mobile Offers In-Store

  • The Drum, Thursday, May 8, 2014 8:14 AM

Nearly two in three shoppers would like to receive targeted offers in-store on their mobile phone. A study of of 1,000 shoppers by Savvy Marketing revealed that a similar near two in three (64%) found receiving offers on their mobile appealing. The big brands such as Tesco and Sainsbury's are trusted by more than two in three (68%) to deliver vouchers and loyalty schemes, such as Nectar, are accepted by more than half of shoppers (58%). Only 17%, however, gave the thumbs up to receiving mobile vouchers via Groupon.

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