It’s often difficult to differentiate SEM ad technology. I could write or edit massive reports on the topic (and I have!).
But not today. Today, I’ll try to limit my analysis to
exactly 17 syllables per company. Why? Well, partly because I thought it’d be fun, but on a more serious note, I thought that a constraining writing style like a haiku would force me to distill
the differences between SEM tools down to their essence. Once you’re finished reading, I encourage you to comment with your own versions in the comment section below.
From the Great White North
slick design and reporting
loved by agencies.
Once was eFrontier
advertisement
advertisement
Adobe Marketing Suite
means one-stop tech shop.
Direct from the source
“good enough” and
much cheaper
Google – friend or foe?
Under the radar
search, display, attribution,
social, all-in-one.
Data, data, da …
love business intelligence?
this might be for you.
Israeli tech
pros
big with eComm and travel
search, social, local.
You won’t get fired
800-pound gorilla
robust and global.
Heuristic algos
customized bid strategies
lots of tech to use.