States United to Prevent Gun Violence, a non-profit that aims to decrease the number of gun deaths, launched a haunting, animated, 90-second spot called "Monster in the Closet." A
young boy is scared of the monster hiding in the hall closet. His loving parents tell him that monsters don't exist, but the young boy remains afraid. Then one day, the boy enters the closet and faces
the monster head-on: a loaded gun in an locked box. He removes the gun, inspects it and it goes off, shooting the child. The boy's parents never hear the gun discharge because dad is outside mowing
the lawn.
See the video here, created by
Grey New York and directed by
Yves Geleyn.
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