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Tesco Multichannel Offensive To Be Experience-Centric

Tesco's Head of Open Innovation, Nick Lansley, reveals that the company is on a "multichannel mission" that will see it position itself as an experience-centric brand rather than a food retailer. Speaking at IAB Mobile Engage yesterday, Lansley said the supermarket has already made giant leaps in the strategy through buying the restaurant chain Giraffe last year, launching a clothing brand and investing in brand devices, including the Hudl, which has sold more than half a million units.

Read the whole story at The Drum »

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