BBC Worldwide Chief Digital Officer Dan Heaf, has admitted that it is very hard for media companies to match technology businesses in terms of media consumption. Speaking at the Open Mobile Media,
Heaf said that media companies are realising that to be successful in digital they must have a wider international presence and buy production companies in markets, including America, The big risk is,
he concedes, that media companies are too late and are now playing catch-up with Netflix, Amazon and AOL.
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