Around the Net
Land Rover Appoints Lida To Run Marketing And Aftersales
- Marketing Week, Tuesday, May 20, 2014 9:41 AM
M&C Saatchi's digital and direct agency, Lida, has been appointed to run retail marketing and aftersales for Land Rover. Lida won the business in a competitive pitch run by ISBA. The brief is to deliver a customer-first approach that breaks the mould of retail marketing. The appointment comes after Lida was last year tasked with developing a class-leading customer engagement programme for Land Rover.
