Facebook Premium Video ads are coming to the UK next month. The format allows 15-second video adverts to automatically play without sound as users scroll though news feeds. If they are clicked on,
sound is activated. Premium Video ads have been trialled in the U.S. since December. The feature is already available here non-commercial videos and Facebook claims it has led to a 10% increase in
interactivity. Facebook has also unveiled an improved Video Metrics tool which offers deeper insights in to video consumption
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